Pharmaceutical companies have an opportunity to use their expertise to play a greater role in healthcare reform, while also revamping their business model. We believe that the key is digital health technology, which will allow pharmaceutical companies to leverage their knowledge and marketing capabilities.
The connected era has given anybody with a device that has access to the internet more information than most people are capable to use. These opportunities, which are such a vital part of contemporary life, also offer extraordinary, intimate and almost infinite personal information.
I am sure that most of you have came across the term ” precision medicine “. For those readers that are not familiarised with the healthcare industry I’ll try to give you some background context. When referring to precision medicine, we are entering an new territory. This is a new approach that aims to improve […]