Say Hello To Your AI Doctor. Technology has been moving fast, realizing dreams from virtual reality glasses to self-driving cars. Health technology however is a different story. Where humans have always dreamed big, fantasizing about better, longer-lasting bodies and more effective and less expensive healthcare, technology has lagged behind.
Last week our very own João Bocas attended WHINN, Week of Health INNovation, in Odense, Denmark. João was invited to be a social media ambassador, during the three days, sharing event content and meaningful insights on healthcare innovation. We were very excited to work with other great people, Danielle Siarri, Christina Roosen, Stefan Buttigieg and Mercè Bonjorn Dalmau. And of course congratulations to Michaela Andersen and the team WHINN!
Regarding the social media, we achieved amazing results! Trending status in Denmark with #WHINN.
WHINN is one of a kind event, one week with conferences, side events, exhibitions, matchmaking and networking activities. The week is all about health, innovation, new technologies and sustainable solutions, values that are also at the heart of the progress. This innovative health festival attracts people from all over the world including, stakeholders, decision makers, politicians, clinicians, end-users, students and people with general interest in healthcare and health technology innovation.
In short, WHINN is the ideal place to find new collaborations, opportunities and acquire new knowledge, inspiration and insight in the newest research and international trends.
This year’s WHINN topics were; connected Health, value based health and care and sustainable hospitals. All of which I can state are at the heart of our future healthcare system.
The conference covered many interesting talks and ideas, one of which was value based healthcare – how, why and for whom. The talk was given by Henrik Rindel Gudbergsen, an executive healthcare professional experienced in creating and managing organisational, R&D and business strategies within the areas of medical science, device technology, eHealth, digital transformation, and value-based healthcare.
Also, key market players such as Phillips were present and shared their view on the 2025 trends in healthcare.
As a recognized thought leader in Digital Health, named in the Top 100 Global Digital Health influencers and expert in wearables and innovation, João spoke the first day at BITS AND BEERS discussing the future of wearable tech.
Tuesday, our CEO João Bocas was invited to do a WHINN TALK, innovative speakers from all over the world would take the stage during lunch and share their expertise.
On day three, Wednesday, João opened the conference day by setting the stage around hospital and innovation in the new health paradigm. He discussed current trends on wearable technologies and connected health.
WHINN was not only a great place to acquire knowledge, gain global insights and contribute to improve healthcare and public health systems, is was also lots of fun! An example of this was meeting people with a similar mission #pinksocks.
If you would like to know at which upcoming events João Bocas will be speaking or would like any help with innovation and digital health within your company, please don’t hesitate to contact us.
Also, you can find more about João’s presentations at WHINN via SlideShare
Value Based Healthcare is essential for digital health. Healthcare cost comprise approximately 10% of the worlds GDP. For some Western countries, such as the US, this percentage is even higher, about 18%. Through the ageing population and growing demands and needs healthcare cost continue to rise, outpacing growth of household and national incomes.
This unsustainable growth in cost is one of the biggest challenges of this age. Worldwide political conversations are dominated and polarized by it. How are we going to pay for it, Who is going to pay for it and how do we make the healthcare system future proof? These questions are at the centre of the discussion and still in need for an answer.
One of the answers may be the Value Based Healthcare (VBHC) approach. The current system strives for high quantity, simply put, the more patients you cure the more money you receive. This results in a fragmented healthcare system with health providers unwilling to work together.
The VBHC approach however does not strive to minimize cost or maximise quantity, it strives to maximise the value of care. This is defined as patient outcomes divided by the costs. Worldwide leading healthcare systems are documenting and reporting variations in clinical practice and health outcomes. Therewith best practices can be identified by clinicians, whom could steer resources towards the clinical interventions which achieve the best results.
Through this focus on value, the value based healthcare approach delivers higher quality of patient outcomes for equal or lower cost, and could thus be part of the solution. However in order to deliver this promise and be able to make difficult decisions about the types of care and which pharmaceuticals can be offered with it, makes a scientific, detailed, evidence-based approach essential. Therefore some important steps need to be included in the process. For a VBHC approach one needs to have a detailed analysis of existing outcome date, best practices need to be identified and these then need to be widespread and shared amongst healthcare providers in order to reduce variations and improve the overall health outcomes.
This is why the healthcare providers cannot do it alone. They need help from the digital health industry. Healthcare providers generate enormous amounts of raw data but are often unable to analyses and order that data in the way that is needed for VBCH. In the business space of Digital Health by contrast, this is one of its main components and best practices. They could use their resources to generate the clinical, payment and quality insight which is required for the growth of value based digital health.
Thus, VBHC, choosing quality over quantity while minimizing cost, seems like a win/win for both the patients, healthcare providers and governments. The solutions are not all there yet, but they are coming and value based healthcare is a great example of one.
This article is based on – The Digital Mission of Healthcare: Value Based Care
How can stakeholders harness the potential of healthcare wearables to revolutionise the care continuum while successfully navigating legislative and technical risks? HealthManagement.org spoke to Global Top 100 Digital Health Influencer, João Bocas for his insights.