Digital Salutem
01 September 2021

Digital health is transforming the healthcare industry

By João Bocas
digital health

Digital health is transforming the industry. As a healthcare business, keeping up with digital transformation in healthcare can feel overwhelming. Deciding which emerging technologies are worth investing in and getting your team on board with change is often the hardest part. Being responsive requires a shift towards a flexible and risk-taking mindset. This means letting go of outdated business processes and trusting that disruption will yield big results. Before we dive deeper into this topic, a quick recap.

Digital transformation in healthcare represents the positive impact of new technologies in healthcare. Telemedicine, artificial intelligence (AI)-enabled medical devices and blockchain electronic health records are examples of healthcare technologies that will completely reshape how we interact with health professionals, how our data is shared among providers and how decisions are made about our treatment plans and health outcomes.

The medical and pharmaceutical industries tend not to get things done as quickly or as easily as other industries, but that’s about to change, thanks to our incredible team of digital experts. With their help, you can optimize productivity, increase efficiency, streamline processes, improve patient outcomes, reduce errors, and lower costs through amazing web and mobile experiences. We are passionate about helping businesses like yours in any way possible.

It’s no secret that healthcare is changing. There are better technologies and more innovative companies emerging to improve the quality of healthcare. But those changes require new approaches to communications, which means a different way of thinking about how you manage your marketing. That’s why we put together this guide for marketing savvy professionals looking to stay on top of the latest trends and make sure their practice thrives in today’s competitive market.

A benefit of digital health: Patients want healthcare on their own schedule

When you think of on-demand, you think of consumers who want things at their own convenience, on their own time, and wherever they happen to be. Healthcare is entering the digital era as patients are demanding on-demand health care thanks to hectic schedules. Mobility is especially important when considering content marketing because of in the past decade. So, it’s important to have a remote patient tool or something similar, to have your patients happy.

Artificial intelligence (AI) is a tool that allows digital health professionals to learn faster and make better decisions.

Artificial intelligence is one of the fastest growing industries in the world. The prospects for AI are endless, and it could revolutionize everything. Before you jump into the bandwagon though, there are some factors you should consider.

AI is revolutionizing oncology with its sophisticated pattern recognition capabilities. For instance, doctors now have highly accurate tools to recommend personalized treatments for cancer. AI combines complex algorithms that analyze thousands of images and combine it with big data. When used for precision medicine, AI-powered computer programs analyze thousands of pathology images of various cancers to provide highly accurate diagnoses and predict the best possible drug combinations and treatment strategies

Big data is a game-changer for healthcare

Big data is a real game-changer for the healthcare industry, supplying information and critical insights. Big Data is a large amount of diverse data sets containing information about a business. Big Data technology is the process of analyzing and understanding these data sets. Big Data aggregates data about a business through formats such as social media, ecommerce, online transactions, and financial transactions. For the healthcare industry, Big Data can provide several important benefits, including

Advanced software can identify potential inconsistencies between a patient’s records, providing medical professionals with instant alerts to prevent possible medication mix-ups. Software also predicts health risks for a patient and can keep them out of the hospital.

Big data is a game-changer for healthcare. Using predictive analytics, hospitals and clinics can forecast future admission rates and adjust staffing accordingly. This gives them the flexibility to match staffing levels to patient demand and avoid overcrowding. These benefits can also extend to pharmaceutical companies, who can view their market through the lens of big data to identify key areas for growth, among other things.

Wearable technology allows patients to track their exercise and nutrition habits more effectively.

A new trend in digital transformation in healthcare include companies collecting their own health data from medical devices, including wearable technology. With the growing adoption of wearable technology, monitoring and tracking health information through devices is no longer a luxury item for the wealthy, but a helpful tool used by everyday people to stay healthy and be aware of possible issues that could lead to more serious complications.

Digital health transformation: The use of Virtual Reality (VR) in healthcare is becoming more widespread

It’s been ten years since providers first began experimenting with virtual reality (VR) to treat their patients. Unfortunately, the technology wasn’t quite advanced enough back then, so they were limited in how they could help their patients overcome phobias or deal with a fear of flying. They were also unable to alter their patients’ perception of pain using the cutting-edge technology. Fortunately, that’s all changed. The devices themselves have become much more affordable and are so


We agree that a successful digital healthcare transformation is challenging, but with Digital Salutem everything is possible. Contact us for more relevant details. To find out more about how we can help you with your Digital Healthcare Transformation, Healthcare organizational growth, or Healthcare brand positioning, please get in touch via phone +44 (0) 203 3620421 or via e-mail:

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