Digital Salutem
15 September 2021

Who will Healthcare survive in the digital health wave?

By João Bocas
Who will Healthcare survive in the digital health wave

There is a new healthcare model on the horizon, one that puts patients in charge of their own health and enables them to benefit from access to more information than they’ve ever had before.

The idea of digital health isn’t new. In fact, it has been used for nearly fifty years now, though the name wasn’t coined until later. Upon initiation of the pandemic, digital health was a key component to reducing wait times and increasing access to medical care. Throughout this period, digital health encounters increased by 50 percent over the previous year.

Digital health is far from new. It has been in use in one form or another since the 1960s. The National Institute of Health began a study in 2011 on how to effectively manage chronic disease through telehealth. In this case, telehealth can involve email, video-conferencing, online chats, and joint appointments with patients seeing both their regular doctor and a virtual specialist. In fact, in 2013 alone, there were more than 1 million rural residents that received treatment via telehealth.

The need for digital transformation in healthcare is widely recognized

Healthcare is the industry that is most digitized and, in tandem, faces the greatest challenges when it comes to keeping up with accelerating technology.It is significant to address the issue of digital transformation here because there is a difference in the way the healthcare system changes and adopts. Online diagnostics, increased telemedicine, greater use of telemetry, health information exchange (HIE), wellness management, and artificial intelligent (AI) based apps are just some of the areas that are crucial in transforming healthcare.

Healthcare and pharmaceutical industries are very important as they can provide guidance and tools that can help users make the right decisions. However, both the industries have struggled with the implementation of digital strategies and remain far behind in this regard. A minimum of 10% of healthcare and pharmaceutical companies have gone digital, compared to 15% in other fields which is unfortunate.

Digital transformation, the single most powerful and disruptive force, has enabled healthcare to work closely with technology – and is now an integral part of its primary business strategies – all linked with the aim of saving lives and making healthcare affordable and accessible to everyone. Challenges of our time, such as climate change and under-nutrition, has helped to highlight the need for organizations and businesses to move with the times and embrace innovations.

We will use global collaboration to combine multiple strategies into one effective solution

The progressive healthcare industry is rapidly changing. Exciting developments in technology, policy, and attitudes have catapulted organizations to take advantage of the movement toward increased accessibility to medical care, connecting physicians directly to their patients. But many are stuck in the past, still wondering how this disruptive technology will affect their organizations. The answer lies not only in the direct interfaces between doctors and patients via video consultations or other means, but also in the collaborative process enabled by telehealth.

Patients have become proactive in educating themselves about their conditions and want to be more involved in their treatment. If your healthcare system doesn’t adapt to (understand and leverage) Big Data, you’ll likely lose patients who can seek alternatives inclined to do so. If you do adapt, you will experience massive growth and an influx of revenue.


We agree that a successful digital healthcare transformation is challenging, but with Digital Salutem everything is possible. Contact us for more relevant details. To find out more about how we can help you with your Digital Healthcare Transformation, Healthcare organizational growth, or Healthcare brand positioning, please get in touch via phone +44 (0) 203 3620421 or via e-mail:



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